On Wednesday, July 19, Warner Bros Films and Mattel treated attendees to an unforgettable premier screening of the highly anticipated Barbie movie, in collaboration with Warner Music Africa. The event was made even more special with the live performance of the Barbie album soundtrack, which created an enchanting atmosphere throughout.
The Mall of Africa transformed into a pink wonderland as Warner Bros celebrated the upcoming release of the Barbie movie, set to hit the screens this Friday, July 21, along with its captivating soundtrack. The star-studded event, expertly hosted by radio presenter Zanele Potelwa, drew in numerous high-profile guests and featured official event partners such as Sorbet, Simonsig, Brutal Fruit, and Essence Cosmetics.
Guests were thoroughly spoiled throughout the event, from delightful make-up and manicure stations to life-size Barbie boxes offering perfect photo opportunities.
Among the esteemed guests were prominent influencers including Kim Jade, Faith Nketsi, Pamela Mtanga, Moshe Ndiki, Lethabo Shai, and Mrs SA finalist Vourne Kgosinkwe. Excitement filled the air as all attendees were treated to a plethora of interactive activations. From delightful make-up and manicure stations to life-size Barbie boxes offering perfect photo opportunities, guests were thoroughly spoiled throughout the event. Moreover, Warner Music Africa thoughtfully provided branded popcorn boxes with a pre-save QR code for the Barbie album, alongside two hampers for lucky Barbie and Ken fans who pre-saved the album.
The heart and soul of the night was, undoubtedly, "Barbie The Album," which proved to be as glamorous as the movie itself. This star-studded soundtrack boasts sensational contributions from renowned artists such as Nicki Minaj, Dua Lipa, PinkPantheress, Lizzo, and Charlie XCX, who have all contributed their unique flair to make it a top-notch listening experience.
The excitement didn't end there! The soundtrack also features two exceptional lead singles, "Man I Am" by Sam Smith and "Pink" by Lizzo. These songs have already garnered over 500 million global streams and an astonishing 4 billion social media impressions, becoming an instant worldwide pop phenomenon. Other standout tracks include "I'm Just Ken" by Ryan Gosling, as well as unreleased masterpieces from a diverse lineup of global superstars such as Tame Impala, The Kid LAROI, HAIM, Khalid, Dominic Fike, Ava Max, and Gayle, to name a few.
The Barbie movie soundtrack was masterfully produced by none other than the illustrious Mark Ronson, a seven-time Grammy Award-winning artist and producer, known for his immense talent and creativity.
In conclusion, the Warner Music Africa-hosted Barbie movie premiere was an extraordinary affair that left a lasting impression on all attendees. With a mesmerizing soundtrack featuring the world's top musical talents, the Barbie movie is set to captivate audiences worldwide and become a cultural sensation. So, mark your calendars for the movie release and get ready to be immersed in the magical world of Barbie!
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