Universal Music Group (UMG), the global leader in music-based entertainment, has appointed Manusha Sarawan as the Managing Director of Southern and East Africa. With a successful history on the continent, UMG has been instrumental in developing the music industry, establishing offices in key African countries. Sarawan, an experienced business leader with a background in the music industry, will play a pivotal role in furthering UMG's presence in the region.
UMG has a rich legacy in Africa and was the first major label to establish offices in Kenya, Cote d'Ivoire, Senegal, Cameroon, and Morocco, in addition to its existing operations in Nigeria and South Africa. The company's commitment to the continent is evident in its continuous efforts to support and promote African music.
Manusha Sarawan brings a wealth of experience to her new role, having worked at the intersection of business and creativity for many years. With previous experience at Sony Music in South Africa, she has held various roles within the music industry. Most recently, as the Chief Operating Officer at UMG Sub-Saharan Africa, she played a crucial role in the day-to-day operations of the region's leading major music label.
Under Sarawan's leadership at UMG South Africa, the company embraced a digital-first approach to business, which proved instrumental in its success amidst the rise of streaming platforms. She was actively involved in negotiating contracts with some of Africa's most successful artists and played a significant role in promoting African music on a global scale.
In her new position, Manusha Sarawan will collaborate closely with Adam Granite, UMG's EVP of Market Development, to expand the label's artist roster and help artists achieve both local and international success. Her deep understanding of the African music landscape and her strong business acumen make her well-suited for the role.
Adam Granite, EVP of Market Development, expressed his delight in promoting Manusha Sarawan, praising her leadership skills and business acumen. He has full confidence in her ability to nurture the careers of UMG's artists and propel the label's success in the region and beyond.
Manusha Sarawan, now Managing Director of Southern and East Africa, recognized the exciting growth of African music and its increasing global appeal. She expressed her privilege to work with talented artists and UMG's dedicated team in promoting African music on the world stage.
Universal Music Group's appointment of Manusha Sarawan as Managing Director of Southern and East Africa signifies the company's commitment to fostering the growth of African music. With her extensive industry experience and passion for promoting African talent, Sarawan is poised to lead UMG's efforts in developing and showcasing the region's artists on a global scale.
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