In October, South Africa hosted a one-of-a-kind Tullamore Dew Experiential event featuring the charismatic TullyKevin, celebrated as the official Tullamore Dew brand ambassador. With over 11 years of experience in the whiskey world, Kevin has slowly but surely made his way up the ladder, one Tully at a time. His reputation precedes him, known for his humble and quirky appeal, making him a natural fit for the brand.
Originating from a small town adjacent to Tullamore, named Athlone, which is also home to Sean's bar, recognized as the oldest bar in Europe, Kevin brings with him a rich cultural heritage. However, his unique connection to Irish whiskey and his genuine approach resonated with South Africa's influential Humble Heroes.
During this immersive event, TullyKevin welcomed the media and personalities with open arms, guiding him through South African culture's intricacies while indulging in pairings and mixology sessions that were nothing short of lively and filled with Tully cheer.
The Tullamore Dew brand has always prided itself on creating authentic and humble connections. This immersive experience was crafted with those values at its core, creating a space for genuine interactions and shared experiences.
The heart of the event was undoubtedly the carefully curated experience, featuring Tully cocktails and a Tully-infused menu. These offerings were made available at selected outlets throughout the year, making them the ideal accompaniment for those seeking to enjoy a rugby match with a Tully in hand.
This event represented a blending of histories and a harmonious convergence of spirits – a delightful dance between the Emerald Isle and the Rainbow Nation. It was a celebration of two distinct worlds colliding and finding common ground through the love of whiskey.
South Africa, the stage was set, and it was an invitation to all to partake in this rare moment as we raised our glasses to commemorate the harmonious meeting of two remarkable worlds.
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