The ‘Put A Smile In Your Break’ campaign with Kit Kat has landed and is set on making waves among chocolate lovers across Mzansi.
In partnership with your favourite comedians, KIT KAT’s new “Put A Smile In Your Break” campaign reminds South Africans to never let challenges get in the way of enjoying life.
However, in true Mzansi style, one thing that should not stress you is how to take a break from umgowo - with KIT KAT.
Social media is in a frenzy as a celebrated musician and comedian RobotBoii, during an interview on the newly launched Popcorn and Cheese podcast, started eating his KIT KAT in an unconventional carefree way, leaving us all wondering, why the bizarre act.
What does the way you eat your KIT KAT say about you?
Breaking it into individual pieces is the classic way to enjoy a KIT KAT bar. You can break the chocolate bar into individual fingers savouring each light and crisp bite. This is what many of us associate with how one should take a break with KIT KAT – but there is more…
Eating it whole may seem like the epitome of chaos but there is a method to this unconventional stance. It offers an indulgent experience, giving you a burst of chocolate and wafer goodness in each bite and it gets the job done. Sometimes you don’t want to wait; you just want to enjoy a mouthful of chocolate.
After the Robot Boii video made waves on Social media more content creators joined the challenge of #KitKateBite showcasing how they eat their KitKat.
KITKAT lovers across the country are encouraged to join this viral social media challenge by sharing pictures and videos of how they eat their KITKAT, using #KitKateBite and tagging the brand @KitKatSA.
“The ‘Put A Smile In Your Break’ campaign seeks to remind South Africans to never let challenges get in the way of enjoying life. The KITKAT Bite social media challenge has shown that the country has diverse opinions on how to eat their favourite chocolate wafer bar, but what is uniting, is this light-hearted approach to appreciating life’s simplest pleasures” says Kuvashni Bhangwandas, Category Marketing Manager for confectionary at Nestle East and Southern Africa (ESAR).
On the 15th of April 2023, chocolate enthusiasts can make their way to Krispy Kreme Rosebank Mall for an immersive, exploratory KITKAT experience. This will be an opportunity to take a well-deserved break courtesy of a much-loved chocolate brand while having a chance to meet and greet your favourite comedians and content creators.
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