In its sophomore year, the Stimorol FlowLab ups the ante by providing a unique
platform that brings together passionate music enthusiasts and talented creators.
Since its its inception, FlowLab has created an unprecedented opportunity for
collaboration and knowledge-sharing.
This year the Stimorol FlowLab will further accelerate artistic growth by hosting a
workshop in August where established artists will assume roles as mentors to their
emergent counterparts. The workshop's content will see experts in the music
industry in a position to educate and address challenges typically faced when
navigating the profession. Celebrated artists such as Kamo Mphela, Major Steez,
Musa Keys and Dee are expected to be key guides at the workshop.
Stimorol has provided music makers with experience and opportunities for access
to the industry. The FlowLab platform launched a playlist for last year's crop of
artists in residence whereby their song creations were adapted onto the Manifesto
video. One of the distinguishing features of FlowLab is its commitment to fostering
a vibrant community of artists by offering support to their music video
productions. This has established a culture of giving back to the music industry and
upskilling up and coming musicians.
“We are thrilled to be entering our second year of FlowLab. Our mission remains to
build a community to bridge the gap between music lovers and makers. The
response we've received since our launch has been truly remarkable. This year we
are excited to continue providing more opportunities and a collaborative
environment that empowers musicians to explore their creativity, refine their skills,
and connect with like-minded individuals", says Masego Letsebe, Brand Manager
Of Stimorol
A major success for artists found on the platform last year was their introduction to
the live event scene to showcase their talents. This grand gesture of exposure has
also seen artists make appearances on a Spotify playlist, the new stimorol advert
and some bracing the coveted Cotton Fest stage. All in all, it is a testament that
Stimorol’s FlowLab is an invaluable platform that invests in artistic growth by
opening doors.
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