As the year draws to a close, South Africans are gearing up for the quintessential end-of-year festivities, and we all know that "drinks ne bozza yakho" and "Siyavanna South Ahh mos." For many, this marks the time when that thirteenth cheque comes into play and, let's face it, it's time to "lag" (slang for laugh) like your bonus depends on it. So, prepare to "lag" your way to that corner office and thirteenth cheque, with a little help from Savanna Premium Cider, known for serving up crisp, dry punchlines since forever.
Savanna's new "Siyavanna Boss Jokes" campaign takes a witty perspective on the bonus season in South Africa. The campaign understands that this time of year is all about those hilarious boss jokes and "lagging" at them.
To make it even more entertaining, funny man Mpho Popps will lead a national trade, buy, and dial competition for consumers. This competition offers a chance to win one of the ten Dezemba cash bonuses, adding a layer of excitement to the festivities.
The "Siyavanna Boss Jokes" campaign features various characters coming to life, including Benneton the repeater, Benson the crier, Karen the clueless, and Clifford the choker, among others. These characters reflect workplace relationships' diverse and often comical dynamics, especially between employees and bosses.
Kayla Hendricks, Savanna's Senior Brand Manager, explains, "Now and again, you think, oh no, is that me? Or, I have been there myself. It amplifies the crisp, witty perspective on the complexity of work relationships, especially between employee and boss."
The campaign aims to bring a uniquely South African perspective to the forefront while maintaining Savanna's iconic crisp and witty humour. Maxine Selmer-Olsen, Strategist at Grey Advertising Africa, notes, "We are always looking for uniquely South African perspectives to land the brand's iconic crisp and witty humour freshly. With this lovely insight (we've all fake-laughed at least once), we've managed to balance staying true to the brand's positioning with timely relevance as we head into the last bit of the year and bonus season."
So, as the bonus season approaches, embrace the laughter, "lag" at those boss jokes, and remember that with Savanna Premium Cider, Siyavanna – they get you!
Comments