Savanna Premium Cider recently brought a unique and exciting experience to the Durban July event by introducing an 'Out of This World' augmented reality maze. The cider brand transformed the traditional event by incorporating cutting-edge technology and creating an immersive maze that took participants on a journey like no other.
The augmented reality maze provided a thrilling and interactive experience for attendees, blending the real world with digital elements. Participants were able to navigate through the maze while encountering virtual obstacles and challenges along the way. This innovative concept added a new dimension to the Durban July event, captivating visitors and offering a memorable experience.
By integrating augmented reality into the maze, Savanna Premium Cider showcased its commitment to creating innovative and engaging experiences for its audience. The maze allowed participants to step into a virtual world, where they could explore and interact with digital elements in a fun and exciting way.
The 'Out of This World' augmented reality maze was a standout feature at the Durban July event, demonstrating Savanna Premium Cider's dedication to pushing boundaries and delivering unique experiences to its consumers. It added a touch of excitement and adventure to the event, leaving attendees with a lasting impression.
Through their creative use of technology, Savanna Premium Cider successfully transformed the Durban July experience, showcasing their brand's forward-thinking approach and commitment to providing exceptional moments for their consumers.
“Sticking to this year's theme: ‘Out of this world’, we are excited to introduce the ultimate Savanna experience at the 2023 Durban July," says Kolosa Kokolo, Assistant Brand Manager at Savanna Premium Cider.
"Our augmented reality maze is a cosmic journey that will take you through mind-bending surprises, engaging your senses, and pushing the boundaries of your imagination. We are taking horse racing entertainment to new heights. Combining fashion, technology, and humour, we offer an unforgettable journey that uplifts and unites attendees.
This showcases our commitment to delivering innovative experiences that leave a lasting impact. Be legendary; at least make sure you know one horse and get your finger food game ready for an unparalleled entertainment experience."
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