In a significant move towards promoting gender equality and celebrating the achievements of women in the music and entertainment industry, SABC2 proudly announces its partnership with the 2023 Basadi in Music Awards (BIMA). This esteemed collaboration marks a milestone in the entertainment landscape as SABC2 becomes the official broadcast partner of an event that underscores the remarkable contributions of women artists, producers, journalists, and presenters.
Founded by the visionary entertainment entrepreneur and public relations doyenne, Hloni Modise-Matau, the Basadi in Music Awards has rapidly emerged as a platform dedicated to honoring and celebrating the multifaceted talent that women bring to the music industry. From gifted musicians to accomplished producers, journalists, visual artists, and entertainment TV and radio presenters, the awards showcase a diverse spectrum of women who have shaped and enriched the world of music and entertainment.
What sets the Basadi in Music Awards apart is its recognition of the power of collective action and shared goals. The event not only highlights individual accomplishments but also emphasizes the remarkable outcomes that can be achieved when women join forces for a common cause. This aligns perfectly with the ethos of SABC2, which holds community values close to its heart and caters to a multigenerational audience.
The Basadi in Music Awards, fondly known as BIMA, takes place annually in August. This timing beautifully coincides with Women's Month, providing SABC2 with a splendid opportunity to participate in the nationwide celebration of women's achievements. As South Africa commemorates the contributions of women throughout history, SABC2 steps up to contribute to this narrative by amplifying the voices and stories of women in the music industry.
The highly anticipated event is set to take place on the 12th of August, 2023, and will be hosted by the charismatic television presenter and reality star, Khanyi Mbau. Known for her captivating presence and dynamic charm, Mbau promises to bring an extra layer of excitement and energy to an already electrifying evening.
This year, the Basadi in Music Awards introduces several new award categories, reflecting the evolving landscape of the music industry. The newly introduced categories include "Basadi in Music In Africa," "Reggae Artist of the Year," and "Nando's Emerging Artist of the Year." These additions not only broaden the scope of recognition but also acknowledge the dynamic range of talents that women continue to bring to the forefront of the music scene.
Expressing her enthusiasm for the partnership, Basadi in Music Awards CEO, Hloni Modise-Matau, emphasized the significance of collaborating with SABC2. She stated, "We are excited to share that SABC2 will be the media partner for the annual Basadi in Music Awards. This partnership is a key turning point for us since it will broaden the appeal of our nationwide celebration of women in music. We are thrilled to introduce women's amazing talent and accomplishments in the music industry to a larger audience thanks to SABC2's substantial viewership. This alliance promises to make this year's awards show even more successful in addition to reinforcing our commitment to advancing gender equality in the music industry."
As the countdown to the 2023 Basadi in Music Awards begins, the collaboration between SABC2 and BIMA stands as a testament to the power of unity, diversity, and the unwavering spirit of women in the music and entertainment domain. This partnership not only promises an extraordinary evening of celebration but also echoes a resounding message of empowerment and inclusivity that resonates far beyond the stage.
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