The South African music scene is buzzing with anticipation as the Recording Industry of South Africa (RiSA) officially initiates the #Road2SAMA29 campaign, marking the countdown to the highly-awaited nominee announcement scheduled for Tuesday, October 3, 2023, in the vibrant heart of Soweto, Johannesburg.
In a tantalising twist, October 3, 2023, promises more than just the revelation of nominees; it heralds a groundbreaking announcement as South Africa's flagship music awards ceremony embarks on a journey to discover a new home. This exciting partnership is set to be a milestone in the history of the South African Music Awards (SAMA), promising the most extensive and spectacular SAMA rollout to date.
The #Road2SAMA29 initiative will extend its reach across multiple cities, converging on the nexus of music, fashion, and tourism. South Africa's music industry has been a powerhouse in producing exceptional music over the past year, with local artists making their mark both within the country and on the global stage. This initiative celebrates these achievements while taking the SAMA experience to new heights.
Nhlanhla Sibisi, CEO of RiSA, expressed his enthusiasm, stating, "The South African music industry has produced exceptional music over the past year and seen our artists take their brands to new heights locally and globally. We are proud to officially kick off #SAMA29 and look forward to sharing some exciting new developments with the country as the SAMA’s finds a new home."
Savvy music enthusiasts and supporters of South African talent are encouraged to save the date, as this promises to be a remarkable journey towards honouring the nation's highest-achieving musicians in a multi-dimensional celebration. As the #Road2SAMA29 unfolds, expect a fusion of music, fashion, and tourism that will leave an indelible mark on South Africa's cultural landscape.
Stay tuned for further updates, and join the ride as South Africa gears up for another unforgettable SAMA experience.
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