BY MBALI TEBELE
Growing the economy and creating jobs through localisation is the mission Proudly SA has set for itself for the past 21 years of its existence and is still living through that mission.
Proudly SA in partnership with Coca-Cola South Africa hosted a media launch last Thursday, 16 March 2023 at the Goodman Gallery in Rosebank, Johannesburg, where they unlocked the things they have set for the 11th Annual Proudly SA Buy Local Summit and Expo which is set to take place on Monday the 27th of March and Tuesday the 28th of March 2023 at the Sandton Convention Centre in Sandton.
The two-day conversation will be offering an informative, jam-packed programme under the theme 'Growing the Economy and Creating Jobs through Localisation.'
The 11th Annual Proudly SA Buy Local Summit and Expo is a gathering of various stakeholders of the Buy Local movement, including manufacturers and producers, corporate buyers, enterprise development agencies and programmes, government representatives, as well as policymakers, consumers as well as friends of the Buy Local movement.
The conference will focus on labour-intensive sectors such as furniture, agro-processing, automotive, creative, eventing, FMCG, clothing, textile, footwear and leather industries, through all these industries the #BuyLocalSummit2023 aims to create a platform that highlights the true effects these industries have on job creation and on boosting the economy, as well as alleviating poverty for a lot of households.
The Expo will also provide a myriad of offerings that speak to the holistic value chain in the journey to eradicate unemployment and improve livelihoods. in addition to this, during the first day of the information exchange programme, visitors will be furnished with insightful, informative, and engaging panel discussions.
Day 2 will offer a discussion focusing on the ever-growing e-commerce space, getting into the psyche of consumers who prefer the convenience of getting products delivered to them with minimal human interaction. This panel will feature representation from Zulzi, One Day Only, Bizmed and Makro Market Place.
Furthermore, the Expo floor will be abuzz with activity and will have over 200 homegrown brands showcasing their craft throughout the two days.
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