BY MBALI TEBELE
On the 14th March Castle Lite immersed media and influencers in their lite world
by bringing to life their new campaign #BadNewsBingo. The event formed part
of the brand’s highly entertaining new communication, which was inspired by
South Africans’ unique way of using comedy and laughter to off-set the heavy
we face so often on a daily basis. The campaign, which launched a few weeks
ago, has already garnered mass social engagement as Castle Lite and
#BadNewsBingo hosts Eugene Khoza and Tumi Morake flip the script on the
heavy headlines daily.
Castle Lite’s purpose is to bring the lite side of life to the fore, “We are faced with
so much heavy daily, and the news is a huge source of this and recently we
have been bombarded with a lot. #BadNewsBingo offers us the opportunity to
relieve some of that seriousness through humor, wit and the understanding that
we really are all in it together. It’s the understanding that while we may not be
able to control all that happens around us, we can control how we react to it,
with #BadNewsBingo we can reward the nation for looking on the lite side and
finding the silver lining.”
The event took place at one of Joburg’s most dazzling rooftop venues, The Roof
Bryanston and was attended by some well-known personalities, including the
likes of Anele Papu, Carpo, Don Design and many more. Tasked with hosting
proceedings was none other than ENCA and 947’s brilliant newsreader,
Thembekile Mrototo. Thembekile got the evening off an electric start with a
sprawling monologue in which he brought lite to the recent news happenings,
sharing some hilarious social commentary; himself realising the importance of
keeping things lite despite his day job.
Internationally renowned comedian, creative producer and host Eugene Khoza,
whose comedic career has taken him to places like the Sydney Comedy
Festival and the New York Comedy Club, was then welcomed onto the stage
alongside multi-award-winning actress and comedian, Tumi Morake. The trio
went on to speak on what makes this campaign so unique and why it’s so
important to turn to continue to see the humour despite some of the issues we’re
confronted with.
Proceedings ended off in style as attendees played a hilarious physical game of
#BadNewsBIngo. Where potential, fun headlines (written by Ai technology) are
placed on a traditional BINGO Card, and as we cross off each headline we get
closer to BINGO.
Once we hit BINGO everyone playing gets a chance to Lite’n
Up, winning some awesome prizes.
This reflects the #BadNewsBingo game Castle Lite is playing on their socials each
week, live with the whole of South Africa. When we hit BINGO, there are more
Lite rewards up for grabs! Be sure to continue to watch the socials as we
continue to play the game that is sure to Lite’n Up Msanzi, one heavy headline
at a time.
Because even when we’re losing, YOU could be winning.
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