South Africa, raise a glass! Savanna Premium Cider, the country's beloved dry and crisp cider, has achieved a historic feat. According to the latest 2023 IWSR (International Wine and Spirits Research) Global Cider Report, Savanna has officially been crowned the No. 1 cider brand in the world by volume. This marks a monumental moment, with Savanna becoming the first South African brand ever to claim the top spot on the global stage.
Savanna's journey began in 1996, built on a foundation of unique heritage and unwavering dedication to quality. Every refreshing sip of Savanna cider reflects this commitment, meticulously crafted for a consistently dry and crisp experience. This dedication has resonated with consumers, with Savanna's popularity doubling in volume over just five years! No wonder this South African favourite has become a global phenomenon.
"We are incredibly proud of this achievement," says Kayla Hendricks, Senior Brand Manager at Savanna. "South Africans have a knack for creating world-beaters, and it's fantastic to celebrate another local champion reaching the top. This one's for you, the Savanna fans! Thank you for making Savanna your No. 1 cider, and the world's too!"
Savanna's success goes beyond just taste. Their signature wit and dry charm, combined with clever marketing and a dash of cheeky humour, have captured the hearts of many. Savanna has carved a distinct space in the competitive cider market from the iconic "It's Dry, But You Can Drink It" tagline to the unmistakable lemon wedge in every bottle.
Looking ahead, Savanna Cider remains committed to pushing boundaries and crafting unforgettable experiences for cider lovers worldwide. So, let's raise a glass to Savanna – South Africa's cider champion and the world's No. 1!
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