She is a young female and ambitious, at 24, Boitumelo Choeu is at the helm of a thriving textile factory that employs over 300 people and delivers material to all nine provinces of South Africa.
Born and bred in Thaba Nchu in the Free State Choeu is an organic entrepreneur who has been in the game from as early as 14 years.
She started as a reseller of clothes, watches, shoes and many other items then immediately after completing high school at 17 years, she started taking the reigns at the textile factory called Lineage Legacy Enterprise.
With her fierce entrepreneurship spirit and passion for innovation, she is now venturing into the beauty industry and will be launching a new skincare range, Boity’s Eternal Beauty.
Derived from ancient ingredients, the turmeric root and the carrot seed oil, Boity’s Eternal Beauty is a skincare range blending the two ingredients that nourish the skin to be healthy and radiant.
She mentioned that the inspiration to venture into the beauty industry came from her journey of battling with low self-esteem:
“Boity’s Eternal Beauty is for men and women wanting to restore their self-confidence. I am committed to empowering people, with this product I want them to embrace their unique beauty. I know how you feel about your physical appearance can affect your confidence. It affects how you move and it affects your productivity. For a long time, I was battling to find skin care products that are affordable and also able to transform my skin into the glow that I wanted. I just could not get the results that I was looking for."
Choeu to formalise her business she attended a skin care product manufacturing course where she learned how to manufacture her own products.
So, from this skill, Boity’s Eternal Beuty manufactures a full facial range that includes a facial cleanser, facial mask, toner and a serum.
The body range includes a body wash, body lotion, sunscreen, and tissue oil and this is just the first phase of Boitys Eternal Beauty which will officially be launched on 27 July at the Splendid Inn Hotel in Bloemfontein.
In October Boity’s Eternal Beauty will also open doors to a fully operational Aesthetics Beauty Clinic in Bloemfontein which will be the home of Boity’s Eternal Beauty cosmetics
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