South Africa's leading tile company, CTM, has made a groundbreaking announcement this week by collaborating with award-winning fashion designer and cultural icon Thabo Makhetha-Kwinana. This innovative partnership brings together fashion and tile design, resulting in a stunning range of fashion-inspired tiles launching under the "Designers at CTM" brand.
The collaboration between CTM and Thabo Makhetha-Kwinana represents a perfect fusion of style and timelessness, introducing a unique range of tiles that reflect the creativity and cultural heritage for which Makhetha-Kwinana is celebrated. The designer, renowned for her Kobo collections inspired by her Basotho heritage, has transformed Basotho blankets from traditional symbols into enduring global fashion trends. Now, she is bringing her unique creative flair and insight to the world of tile design.
"This partnership with CTM is only the start of our journey, a journey that will see South Africans able to transform their living spaces into works of art," says Makhetha-Kwinana. Earlier this year, she was named an Artist in Residence at the prestigious Iziko South African National Gallery, becoming the first artist in the gallery's 150-year history to showcase an Augmented Reality art piece.
"This is a perfect pairing of fashion meeting functionality, with the heart of South African creativity shining through in every tile. I am so proud of the limited-edition tile collection we have created together, bringing bold African beauty into our living spaces," she says.
The collaboration between CTM and Makhetha-Kwinana is a testament to the power of proudly South African innovation and craftsmanship, with these exquisite tiles being manufactured locally in CTM's world-class factories.
"With her eye for intricate details and her innate sense of blending culture and heritage, Thabo Makhetha-Kwinana is set to revolutionise how we perceive tiles. Anticipation is mounting, and we cannot wait to offer our customers access to this limited-edition bespoke offering," says Lance Foxcroft, CEO of Italtile Limited.
2023 marks CTM's 40th birthday, and this partnership is a reflection of the brand's unwavering support for local talent and its commitment to transforming houses into homes and homes into masterpieces. Over the past four decades, CTM has been attuned to the unique tastes and desires of customers, and this collaboration now allows South Africans to incorporate Makhetha-Kwinana's globally recognised culturally inspired designs into their most precious spaces.
"Designers at CTM" will be available nationally in-store from the 12th of October, 2023.
This collaboration is set to redefine the concept of interior design in South Africa, offering homeowners an exciting opportunity to infuse their living spaces with the artistic and cultural essence that Thabo Makhetha-Kwinana is renowned for.
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