To champion creativity and self-expression, Converse is urging fans to 'Discover their Edge of Style' by introducing new elevated styles to the De Luxe collection. The brand is set to roll out a series of high-heat collaborations with female designers and creatives, marking a significant step toward fashion innovation.
This summer, Converse is pushing the boundaries of style, fit, form, and function by introducing two new elevated styles that transcend the expectations of Chuck. Adding a touch of luxury to the classic, the Chuck 70 De Luxe collection welcomes the Chuck 70 De Luxe Wedge, offering up to four inches of elevation, and the Chuck 70 De Luxe Squared.
Both styles reimagine the brand's iconic rounded rubber toe cap with angular, squared proportions, providing a fresh dimension and expression while preserving the Chuck Taylor's distinctive DNA. The designs feature stitch detailing, an octagonal Converse patch, and classic colourways synonymous with the brand.
To launch the 'Edge of Style' campaign, Converse positions itself as the catalyst for discovery, inviting enthusiasts to explore the boundaries of style. The De Luxe collection premiere coincides with a global series of high-heat collaborations with renowned female creative collaborators, including Martine Ali, Feng Chen Wang, and Isabel Marant. Each collaborator, known for breaking new ground and redefining norms, draws inspiration from the iconic Chuck Taylor silhouette to shape the future of fashion.
One notable collaboration within the collection showcases the Chuck 70 De Luxe Squared featuring Swarovski® crystals. Swarovski, synonymous with innovation and creativity for over 125 years, brings its mesmerizing designs to Converse's iconic Chuck 70 silhouette. Adorned with over 1,300 individual Swarovski crystals on each pair, the De Luxe Squared transforms the upper silhouette into a sparkling masterpiece. The Chuck 70 De Luxe Squared and the Converse De Luxe Squared with Swarovski crystals are set to make their global debut on February 1, 2024.
Fashion enthusiasts can get their hands on the Chuck 70 Squared online at www.converse.co.za and Converse stores (Sandton City, Menlyn Park, and Mall of Africa) starting February 1. Meanwhile, the Converse De Luxe Squared with Swarovski crystals will be available online at www.converse.co.za and at the Sandton store from February 9, 2024.
For those seeking the perfect blend of style and elevation, the Chuck 70 Deluxe Wedge is available online at www.converse.co.za and Converse stores (Sandton City and Menlyn Park Shopping Centre).
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