Castle Lite, a prominent player in the beverage industry, has once again reaffirmed its dedication to elevating the fan experience by entering into a two-year partnership with Betway SA20, solidifying its position as the official 'beer partner' of the league. The collaboration extends beyond the provision of their renowned Extra Refreshing Lite lager at all 34 matches held in key cities across the country. Castle Lite is set to introduce a world-class stadium experience, adding excitement with the unveiling of a captivating Party Zone.
Each of the six participating stadiums will boast a designated Party Zone, exclusively for those aged 18 and above. True to the Castle Lite brand's distinctive style, the company aims to amplify enjoyment and fan engagement during these high-energy matches by introducing LITE moments through exhilarating competitions and activations. The Party Zone is anticipated to become the most sought-after fan destination at Betway SA20, evident in the enthusiastic response from fans who are rapidly securing tickets for the upcoming events.
Colleen Duvenage, Castle Lite Brand Director, expressed:
"Castle Lite has earned a reputation for curating unforgettable experiences in the realm of entertainment over the past decade. This innovative Party Zone, debuting in the exciting new SA20 season, is an extension of our ongoing commitment to enhancing the fan experience. We strive to be present wherever South Africans gather for a good time. Given the rapid and thrilling nature of SA20, we are geared up to showcase the lite side of the sport, connect with fans, and contribute to crafting memorable experiences!"
The SA20 action commenced on January 10th, featuring daily matches across the nation, culminating in the grand final on February 10th in Cape Town.
Comments