Basadi in Music Awards (BIMA) is back for its second instalment after a memorable debut in
2022. Founded by entertainment maven Hloni Modise-Matau, Basadi in Music Awards
exclusively honours South African women in music.
This year, Nando’s, South Africa’s favourite PERi-PERi chicken restaurant brand, fans the
flames, coming onboard as a sponsor to introduce a new category: the Emerging Artist of
the Year. The brand, known as much for its wit as its chicken, embarks on a search for the
next big thing in music.
Talking to Ledikwa Media, the CEO of the awards, Hloni Modise-Matau shared why they believe Nandos is the natural fit for the partnership and that they are open to more brands who are willing to partner with them.
"Nando's believes in the development of people within the arts, which is a big deal to BIMA. As we would like to make a difference among the females in the music industry.
"We are also open to partnering with other big brands, in fact, we are finalising agreements with other brands. Announcements are to be made soon," she said.
she also mentioned that they will be adding a new Nando's category alongside the existing categories.
"We have just added Nando’s Emerging Artist – which is applicable to people who have not released their music commercially for starters, they are going to get a scholarship worth R100 000 from Bridges For Music Academy and we are working on them getting a recording deal," she added.
#BasadiInMusicAwards2023 will take place in August 2023. Nominations will open on
Wednesday, 19 April 2023, across 24 categories. Nominations for the Nando’s Emerging
Artist of the Year category will be facilitated through the Bridges For Music online and social
platforms.
Nando's Marketing Manager: Creativity Portfolio, Kirsty Niehaus shared words of excitement regarding the partnership.
"Nando’s
Creativity is excited to partner with Basadi in Music Awards this year as it’s a platform
that really speaks to the heart of what we’re about – nurturing and showcasing southern
African talent. Since 2018, we have focused on developing emerging artists, along with
our music partner, Bridges For Music, because we believe there’s a need to create
pathways for South Africa’s next generation of musical talents to enter the industry,
particularly women. We look forward to shining a light on some rising stars at this year’s
Basadi in Music Awards event," she concluded.
Hloni concluded by saying: "We are incredibly excited about this partnership and even more thrilled about the second annual Basadi in Music Awards. We are back, better than before and urge the public to follow our social media pages for updates about nominations, the main event and all other
awards news."
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