Fashionistas and shoppers in Johannesburg have a lot more to look forward to this festive season when AWBrand&Co returns to the popular SOOK Mall of Africa. Following its resounding success last year, the return of the multi–founder) brand pop-up promises a more vibrant and expansive retail experience, showcasing some of South Africa's most beloved female-founded labels while introducing new additions to its curated lineup.
AWBrand&Co’s 2025 edition has been unveiled and will be open until 31 December, during mall trading hours.
A Stellar Lineup of Female-Founded Brands
Returning favourites include Lazy Makoti by Mogau, celebrated for her authentic culinary creations; Bona by Wenzy, known for her exquisite eyewear; Nalaah by Makori, offering luxurious yet accessible sleepwear; and BOH AT HOME by Noni, your go-to for premium pantry options.
Shoppers can also look forward to exciting new additions including Supported Shapewear by Palesa, empowering women with confidence and comfort; Sitota by Yvette Gayle, offering exquisite hand-made luxury candles; and Jody Rose by Vika, a chic and modern rosé wine distilled for celebrating life’s best moments.
More Than Shopping: A Holistic Retail Experience
The AWBrand&Co Pop-Up Store is set to be the ultimate destination for discovering the crafts creations of local designers, meaningful gifting, and products that inspire The Art of Living Well this December. Each brand in the lineup embodies creativity, resilience, and entrepreneurial spirit, highlighting the incredible talent within South Africa's female-led business community.
A selection of thoughtful gifts and festive essentials have been curated to ensure that a visit to AWBrand&CO at SOOK Mall of Africa this holiday offers refined choices that embody elegance and sophistication. Visitors to the Instagram-worthy pop-up will also get to enjoy founder-led events, including meet-and-greets, as well as sip-and-shop experiences. Plus, shoppers who have made purchases on AWBrand&Co online will have the option to collect them at the pop-up over the holiday.
Visit the Mall of Africa This December
"The return of some of our community’s favourite brands, alongside fresh, exciting entrepreneurs, reflects the growth and innovation of female founders in South Africa," says Nomndeni Mdakhi, CEO and Founder of AWBrand&Co.
"We’re excited to bring this celebration of local talent and intentional living to Mall of Africa while expanding access through our new online shopping option."
“With nearly 58% of Africa's women being self-employed, and women contributing 13% to the continent’s GDP, we are delighted to host AWBrand&Co this holiday, a female run business that enhances access, visibility, and community support for female entrepreneurs,” said Yasmeen Lorgat, Leasing Manager at Mall of Africa.
“We look forward to welcoming this highly sought-after selection of brands back to Mall of Africa, which we know will be a treat for our discerning shoppers,” she concluded.
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