The premium African Fragrance & Cosmetics brand which is inspired by the Exchange of Energy, Experience & Goods on the Streets of Alexandra, last night, 25 May 2023, Avenue Exchange officially opened its third store at Africa's richest square mile, Sandton City next to the newly opened Bathu store which was opened late last year.
The grand opening was attended by media personalities, the likes of Vuyo Ngcukana, and media houses to celebrate the opening of this third store, gracing the opening with some great music on the decks was DJ and Record Producer, Lamiez Holworthy-Morule and award-winning DJ, DJ PH.
The Founder of Avenue Exchange, Theo Baloyi, sold perfumes door-to-door in Alexandra township while studying towards his undergraduate accounting degree. That's when the entrepreneurial bug bit him.
This side business taught him the dynamics and basics of entrepreneurship and fueled his ambition. Theo targeted audiences from 1st Avenue to 22nd Avenue in Alexandra and even travelled far East Bank and Tsutsumani to sell his perfumes.
Theo sold hundreds of perfumes on a monthly basis, but each sale was more than a transaction to him. Each sale was an exchange.
An exchange of ambition. An exchange of vision. An exchange of energy and an exchange of spirit.
These exchanges helped Theo define his presence, his journey and his purpose.
Theo wanted to share this experience with the world by building an iconic, premium cosmetic boutique based on the exchanges he experienced on the avenues of Alexandra. And so, Avenue Exchange was born.
Hurry and go check out this newly elegant store in Sandton City at shop number R2.
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